Exhibit Features Nostalgic Hershey Advertising, Open Daily!

HERSHEY, Pa. –  Visitors to The Hershey Story can soon learn the fascinating story of William E. “Bill” Dearden. Dearden was an underprivileged boy who attended Hershey Industrial School (now Milton Hershey School) and the only graduate to become CEO of Hershey Foods Corporation (now The Hershey Company). Most notably, his leadership led the chocolate company to start using mass media advertising in the late 1960s, well after its competitors. The new exhibit features a variety of vintage television commercials.